Pickup Meets Performance – SWLE 2025
TAM-Europe vehicles at the Saudi Warehousing & Logistics Expo 2025
Driving Innovation with Future-Ready Pickup and Mobility Solutions
TAM-Europe proudly marked its presence at the inaugural Saudi Warehousing & Logistics Expo (SWLE) in Riyadh, an industry-defining event that brought together the complete value chain of the global supply, logistics, and warehousing ecosystem.
In collaboration with our regional partner TAM-EAST and with the valued support of Electromin, TAM-Europe showcased a targeted portfolio of commercial and utility vehicles tailored for the Saudi logistics market. Among the highlights was the VIKA T4 Pickup—a standout solution engineered for durability, versatility, and performance in the most demanding transport and delivery environments. The pickup drew significant interest from fleet operators and logistics providers seeking robust alternatives aligned with operational efficiency and sustainability goals.
Our exhibit featured:
- The –VIKA T4 Pickup – A rugged, dependable pickup engineered for strength, flexibility, and performance across all terrains.
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The VEFA T600 Van – A zero-emissions electric van, ideal for last-mile logistics and urban deliveries.
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The VIVE C7 Minibus – A compact transport solution optimized for workforce mobility and shuttle operations.
TAM-Europe’s strategic focus on pickup vehicles—such as the VIKA T4—demonstrates our alignment with Vision 2030, supporting Saudi Arabia’s ambition to become a logistics hub by investing in resilient, intelligent, and environmentally responsible transport solutions.
The positive response at SWLE reinforces the market’s readiness for high-performance pickup platforms that combine European engineering excellence with regional utility demands. As the logistics landscape in Saudi Arabia accelerates, TAM-Europe stands ready to supply purpose-built pickup and commercial vehicle solutions that meet the evolving needs of the sector.
